LinkedIn Pods Equal Manufactured Engagement

I learned something new last week. For all of my years working in social media, I was unaware of the existence and prevalence of LinkedIn Engagement Pods, and now that I am aware of them, I almost wish I wasn’t. Of course people game the system. Any system. That part isn’t new. And there’s nothing wrong with trying to figure out an algorithm to some … Continue reading LinkedIn Pods Equal Manufactured Engagement

The responsibility of trust

When you are trusted and even sought out to create, become or enhance the voice of a brand and engage their communities via social media to help meet business goals, it is definitely an honor, but it’s more so a huge responsibility. When I look at the five brands I actively work within this capacity, right now – I’m grateful for their trust and the … Continue reading The responsibility of trust