LinkedIn Pods Equal Manufactured Engagement

I learned something new last week. For all of my years working in social media, I was unaware of the existence and prevalence of LinkedIn Engagement Pods, and now that I am aware of them, I almost wish I wasn’t. Of course people game the system. Any system. That part isn’t new. And there’s nothing wrong with trying to figure out an algorithm to some degree, to make the best use of your time on the platform.

BUT…

Participating in “Pods” to draw quick engagement and reactions on your content with a cohort – all doing this for one another just seems too fake, and nowhere near authentic. In fact, it’s the complete opposite, and all on a platform where people scream authenticity from the mountaintops.

Now I can better understand what may actually be happening on some of the content I see that’s soaring, but in my opinion isn’t anywhere near worth it. Yep, makes sense now, because the engagement pod inhabitants are doing what they do, en masse! Ah, the fakery!

Tricking an algorithm into thinking your content is amazing is pitiful and pathetic in my opinion, and I did write a book about community engagement back in 2009. What happened to letting the users decide? I’ve had content that performed very well, and some not so much, but that’s part of the process and simply par for the course. I get I may be late to the party on this but it has left a bad taste in my mouth.

As for me, I’ll continue to take my chances with the quality of the content and let the engagement chips fall where they may.

Note: If you want to know more about this, Google it, search on LI, or even Facebook. Just be mindful of the rabbit hole and try not to fall in.

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