What if you don’t want to do virtual events?

There is never a single way to solve a problem. There are obvious ways. There are easy ways. There are ways that everyone else adopts in short order, making it seem as if it’s both: obvious and easy. And then there are new ways.

The definition of the word new as an adjective is this: “not existing before; made, introduced, or discovered recently or now for the first time.”

It may not come to you immediately, and could require a new level of open-mindedness or re-imagining. It may also require a bit of patience, and for you to shut out everything you’re hearing (including the easy and obvious) and focus.

If you’ve had no choice but to adapt to the obvious as a short-term solution, do not fret. You don’t have to stay there. Do what you must for now, but don’t stop thinking about how it can be different and please don’t assume that this new way is your fate. Open your mind and do a bit of re-imagining.

I don’t have the answer for bringing back live events, and I won’t pretend to. We all saw what the NFL did with the Draft recently, and SNL is putting it’s own unique spin on things as well. So we are seeing some ways to add a little spark and incorporate various tools and methods to make it feel different. But it seems that the obvious answer to all things we used to do in person, particularly conferences – is virtual events.

I’m going to say something here that might be a bit contrary to popular opinion, but I am not a fan of virtual events, especially virtual conferences. I’m fine with webinars, training and some other types but a virtual conference with me staring at a screen just don’t do it for me as a participant or even a host.

A new way may not yield what it once did, especially when so much has shifted and changed like it has for us today. But don’t assume there can’t be one. The status quo was meant to be challenged.

So keep thinking, and don’t be afraid to disagree with the obvious.

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