Let your mission be your guide

Now is the time to be who you are. Here’s how you can do just that.

Lean on your mission and the purpose of your brand to guide your communications right now. Don’t try to be anyone else by copying their methods or becoming something you’re not.

Use this time to be the most curious, creative, problem-solving innovator you can be. I promise you this: Fixating on the actions of others will get you nowhere fast.

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