My daughter’s podcast about her favorite app, TikTok

My 15-year-old daughter just completed a class assignment that included the creation of a podcast. She got lucky, in that her mom actually owns a podcast studio. I may or may not have helped spice up her intro a bit and add some music, but she wrote and produced the entire thing, and the topic is her favorite app, TikTok. I posted about it on … Continue reading My daughter’s podcast about her favorite app, TikTok

Algorithm not included

Are you building and growing an audience? Before you answer that, let me rephrase the question. Are you building and growing an audience you can reach whenever YOU want? It’s important to build an audience you can connect with on YOUR terms. And the way to do that is through email, which to me is the “original social media.”Communications that depend on an algorithm and … Continue reading Algorithm not included

You get none of the things you don’t ask for

I am honored to be featured in Episode 4 of “GRIOT – Power in Narratives,” a great new web series and podcast from Tamara Gibbs, a very talented journalist and communications professional. In this 14-minute video, Tamara and I discuss a plethora of topics from a historical moment that has had relevance throughout my life to dealing with being “th eonly” in Corporate America. I … Continue reading You get none of the things you don’t ask for

I won’t take my conference virtual and that’s my prerogative

I decided to postpone my second annual Women Inspiring Women Conference to 2021. It was scheduled for next month. This was no easy decision, but I do not believe the magic can happen virtually and choose not to go that route. This is an in-person, shared experience and I don’t want to lose that. The first year, I promised a unique-intimate experience where attendees and … Continue reading I won’t take my conference virtual and that’s my prerogative

I just watched a live conversation with a sexologist on LinkedIn

Chris Brogan interviewed a sexologist on LinkedIn Live this morning and I am all the way here for it. I’m always talking about zigging when others zag, and that’s exactly what he and his co-host, Kerry Gorgone did today in my opinion. Sex toys, orgasms, bedroom boredom, tips on getting more of what you want from a partner and even the benefit of a sexual … Continue reading I just watched a live conversation with a sexologist on LinkedIn

Forget about business hours and post on Sundays

I bet you don’t post content on LinkedIn on Sundays, do you. But chances are, you sometimes if not often, peruse LinkedIn and consume content on Sundays. Am I right? The common and popular advice about LinkedIn Updates is to post them on Tuesdays, Wednesdays and Thursdays and definitely avoid weekends. But why do you want to be like everyone else? And what makes the … Continue reading Forget about business hours and post on Sundays

LinkedIn Pods Equal Manufactured Engagement

I learned something new last week. For all of my years working in social media, I was unaware of the existence and prevalence of LinkedIn Engagement Pods, and now that I am aware of them, I almost wish I wasn’t. Of course people game the system. Any system. That part isn’t new. And there’s nothing wrong with trying to figure out an algorithm to some … Continue reading LinkedIn Pods Equal Manufactured Engagement